The Decline Logo Design

This is a interesting article published in LinkedIn (link below). As a seasoned designer of 30+ years in the business, just a few years ago, these companies would have hired one of the major advertising agencies to design their branding and the CEO would have understood the importance of hiring the best in the business. Not anymore. Today, most people think that they can either do it themselves because they have a "computer", or they have a nephew that is really good with "computers" or worse, go to the $99 logo online companies. I had a boss that said to me years ago "that and 25 cents will buy you a coffee."

It isn’t just law firms, though. A lot of corporate bosses of today have no understanding of the importance of good design, good marketing and good photography. Or worse, can't tell the difference between the good, the bad, and the ugly. Everywhere you look, everything has a homogenized look because everyone is using the same stock photos, the same font styles for everything and the same Web templates, brochures all look the same, Websites are all the same, and as you can see, logos have become boring and predictable. Big companies are having things printed in Vistaprint and other online resources with absolutely no color proofing or any semblance of control of their branding. All they care about is paying as little as possible without regard for their corporate branding.

It is ironic that more designers are graduating from schools than any other time in history and there are probably more great photographers than ever. I am mesmerized by the design I find on Behance or Pinterest, and the photography I see in Flickr and  Instagram. And, somehow, these creatives are having a very tough time breaking into an industry that expects to get a great logo for $99. and a photo for $10. When they owe tons of money for educational loans. How are they supposed to pay them back?

There seems to be a disconnect between the corporate bosses and the people in the creative world. I know these two words have always had a love-hate relationship, but for a very brief moment in time, they seemed to flourish together. I hope I will see the day when they can flourish together once more.

Read the article in LinkedIn