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BRUSHSTROKE ART & DESIGN
9079 Saint Andrews Way
Mount Dora, Florida, 32757
betsy@brushstroke.com
407.761.7007

Prats Ventos Exhibit Poster Altos de Chavon

In 1982 I moved to Altos de Chavon, a then artist village in the south east coast of the Dominican Republic. The village was built in the image of a 16th century European village and was a hook by Gulf & Western's Costasur, the developer, to sell Luxury Real Estate.  The very rich want to be surrounded by art and culture and there was very little of that in a multimillion dollar new Real Estate-Golf Resort development which was hours away from any of the cultural centers in the island .

When I arrived to Altos, there were several art galleries, a few great restaurants, and countless high-end boutiques. Because the village was being run by non-artists, things were being done in a non-artist way. Formal invitations – the kind you send for a high class affair– were being mailed out to people that the administration deemed worthy of the boring, safe, exhibits that were going on in the village. I sent out the first one and no one came. I had to do something.

I was lucky enough to have been there when Aurelio Grisanty had his exhibit.  To promote it, he pulled beautiful silk-screened posters in brown wrapping paper... brilliant.  We had a silkscreen studio! Knowing this changed everything. We had tons of ink, a beautiful studio, and the guys with the know-how to do all the posters we wanted. The rest is history.

I started by creating a limited edition hand-pulled invitation. Signed and numbered. It was sent out to all the same group that never came before and voilá, the gallery opening was a major success. Next, I started designing posters for each exhibit and a miniature for the invitation. We would do a 300 poster run for marketing and 100 in good paper to sell in the boutiques. It worked. With the sales of the 100 posters, we were able to pay for all the rest and more. Ironically, people everywhere stole the ones we put up around the country so a lot of people kept the cheap ones too. Soon, we were having people come from everywhere to the exhibit openings.

I was also the director of the Artist-In-Residence (AIR) program which brought artists from all over the world to stay in the village a few months, teach workshops and exhibit. I became the liaison with the Dominican Art Scene to create a cultural exchange with the AIR artists. This brought quite a few famous local artists to live and/or exhibit in Altos, and the opportunity for more posters. I did posters for Prats Ventos, Alberto Ulloa, Jorge Severino, Daniel Henrriquez and more.

A few months later, French toast, a jazz group featuring Dominican jazz virtuoso Michel Camilo, played in Altos. I was asked to design a poster to promote it. That was the first of the concert posters. It was a big hit. By the the time  I left, I had designed posters for Santana, The Producers, French Toast, Bob James,  and many more.  Everyone loved the posters and they even got the attention of a few US magazines which wrote nice articles about the posters coming out of Altos.

When I left the Dominican Republic, I ended up in Mount Dora Florida. A town that had one of the largest outdoor Art Festivals in Florida that no one knew about. Being one of the few artists in town, I was asked to be the Art Counselor to the festival and try to help them get to the next level. The first thing was promotion. With the Altos experience behind me, I started the Mount Dora Art Festival Poster tradition. I announced a poster contest. The winner received $100 and got to sign a limited edition run of 30 silk-screened posters to be sold at the Art Festival. We only had 3 entries that first year, but, they were very good. We sold all the posters, but best of all, our attendance grew from 60,000 to 160,00. I know that we also did better promotion that year, but, posters are always the best way to go.

A couple of years later, I worked as an Exhibit/Graphic Designer for the John & Mable Ringling Museum of Art in Sarasota, Florida. There too, we had the need for posters. These were not silk-screened but they were large and beautiful. And, again, they worked. I designed them for children's festivals, Renaissance fairs, and some art exhibits. I ended up doing whole entire exhibits with silk-screened signage, labels, and banners.

I had the opportunity to design a few more posters in the last few years and hope that the future will bring me more.

 

French Toast Concert

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management

French toast with michel camilo poster

 

Desvignes

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management

Desvignes gallery exhibit poster altos de chavon

 

The Producers

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management

 The producers concert poster 1982

 

Joanna L. Kao

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management

 joanna kao gallery exhibit poster 1982

 

Halloween Party Genesis Disco

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management

halloween party poster altos de chavon 1982

 

Thimo Pimentel

Altos de Chavón, Dominican Republic
Hand silk-screened
Project management

Thimo- pimentel gallery exhibit poster 1982

 

Prats Ventos

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management

prats ventos gallery exhibit poster altos de chavon

 

Christmas Poster

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management


christmas tree contest posters altos de chavon

 

Tres A Un Tiempo

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management


tres en un tiempo gallery exhibit poster 1982

 

Feria Artesanal

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management


feria artesanal poster altos de chavon 1983

 

Bob James

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management


bob james concert poster altos de chavon 1983

 

Alberto Ulloa

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management


alberto ulloa gallery exhibit poster altos de chavon

 

The English Beat

Altos de Chavón, Dominican Republic
Hand silk-screened
Design, project management


The English Beat concert poster Altos de Chavon 1983

 

Children's Art Festival

The John & Mable Ringling Museum of Art, Sarasota, Florida
Offset
Design, project management


Children's Art Festival Poster Ringling Museum of Art 1987

 

Children's Art Festival

The John & Mable Ringling Museum of Art, Sarasota, Florida
Offset
Design, project management


Children's Art Festival Poster Ringling Museum of Art 1988

 

Tax Poster

First National Bank of Mount Dora, Florida
Offset
Design, project management


First National Bank of Mount Dora Poster

 

AARP Feria de la Segunda Juventud

San Juan, Puerto Rico
Offset
Design, project management


AARP Feria de la Segunda Juventud Poster

 

Sifunda Kunye

South Africa
Offset
Design

Sifunda Kunye poster South Africa

 

Our Core Values

Hometown Health TV, Leesburg, Florida
Offset
Design, project management


Hometown Health Core Values Poster

 

Craft Beer Tasting

Johnny's Other Side, Orlando, Florida
Offset
Design, project management


Johnny's Other Side Craft Beer Tasting Poster

 

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